My Work At
Edushape
Market: Global | Sensory & Educational
Year: 2023–Present
Role: Marketing Designer
Focus: UX/UI Design, Social Media, Video Production, Content Strategy
Founded: 1983
My Expertise
UX\UI DESIGN
#1 UX\UI DESIGN
I create intuitive and visually engaging digital experiences by understanding user behavior and business goals.
My designs focus on enhancing usability, ensuring clear navigation, and delivering seamless interactions across all devices. The result is a functional, enjoyable experience that aligns form and function.
Designing Websites on Shopify
Shopify is a platform I frequently use to create visually appealing and functional e-commerce websites. I focus on delivering smooth navigation, responsive layouts, and clear calls to action, ensuring that the design aligns with brand identity and enhances the shopping experience. My experience includes customizing themes, optimizing product pages, and implementing features that improve conversion rates.
Amazon Store and A+ Design
When designing Amazon Storefronts and A+ Content, my goal is to elevate brand presence and improve product visibility. I design engaging layouts that make it easy for customers to explore products and understand their value. The process involves optimizing the design for mobile and desktop experiences, creating compelling product pages, and developing A+ content that highlights key features and enhances customer trust.
Markeing design
1. Product Showcases
Lifestyle & Studio Shots
Crafting high-quality product visuals for e-commerce, social media, and marketing materials. Includes:
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Styled lifestyle photography
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Clean standalone (white background) product images
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Retouching and color correction
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Preparing optimized formats for web and marketplaces (Amazon, Shopify, etc.)
2. Promotional Banners
Creating impactful visuals for campaigns and promotions. Includes:
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Homepage sliders and website banners
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Email marketing headers
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Social media ads and retargeting visuals
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Event, holiday, and seasonal campaign designs
3. Video & Motion Graphics
Bringing visuals to life with dynamic, on-brand content. Includes:
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Product highlight videos
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Social media reels & stories
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Promotional video ads
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Motion graphics & animated text
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Basic sound design & editing for impact
Social Media
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I played a key role in shaping Edushape’s social media by creating fun, engaging, and informative content for parents, educators, and caregivers.
My goal was to showcase the benefits of sensory play while making the brand more relatable and interactive.
#3 Social Media
Content Creation & Engagement
Designed and managed Reels, carousels, and stories featuring product highlights, sensory play tips, and fun facts. Created POV videos, behind-the-scenes content, and interactive posts to boost engagement.
Influencer Collaborations & Community Growth
Campaigns & Promotions
Developed seasonal and product launch campaigns, including Black Friday guides, holiday-themed content, and back-to-school promotions. Used storytelling and social media trends to increase brand awareness and drive sales.
POV..
A fun perspective on sensory play!
Behind The Scenes
Exclusive sneak peek of our creative process!
Happy Christmas from the Team!
Our festive greetings to you.
PVC Out-Sustainability is in!
Our sustainable product choices explained!
Christmas Photoshoot!
Behind the scenes of our festive shoot.
Feelings Friend Challenge
Emotional intelligence in action!
Productions
In the world of creative projects, bringing ideas to life requires a structured and thoughtful approach. My production process combines creativity, strategy, and meticulous attention to detail at every stage. From the initial concept to the final touches, I work to ensure each project aligns perfectly with the brand's vision and goals. Let's dive into how every project unfolds, step by step.
#4 Productions
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About Edushape
Since 1983, Edushape has been a trusted name in child development toys. What began as a brand for daycares and preschools is now recognized globally by parents and educators. Our toys, designed for children up to 6 years old, support sensory exploration, cognitive growth, and motor skills.
A dedicated team of experts—including teachers, psychologists, and parents—ensures each toy encourages learning through play, while inspiring curiosity, creativity, and confidence in a fun, safe environment.
