TON Design
//Case Study | Furniture E-Commerce
Market: Furniture / E-Commerce
Year: 2023
Role: UX/UI Designer
Focus: User Experience Design, User Interface Design, Visual Identity, Prototyping
About the Project
As part of a student project, I was assigned to define and design an e-commerce website tailored for online furniture shopping. The goal was to highlight key principles of user experience (UX) and user interface (UI) design by creating a visually appealing and highly functional platform.
The result is TON — a conceptual Scandinavian e-commerce website that showcases high-end and luxury furniture brands. From research to prototyping, this project reflects a deep understanding of user needs, aesthetics, and usability in the digital shopping experience.
UX/UI Design Approach
The design process began with user research and competitive analysis to better understand the needs, habits, and frustrations of online furniture shoppers. Based on this insight, I created detailed wireframes, user flows, and interactive prototypes focused on clarity, ease of navigation, and personalization.
Case Study
