FUERTE
//Brand Identity Design
Market: Cosmetics / Beauty
Year: 2023
Role: Graphic Designer
Focus: Visual Identity, Packaging Design, Brand Guidelines, Social Media
Fuert'e Cosmetics – Brand Identity Design
Fuerte Cosmetics is a brand built on quiet strength—celebrating beauty through simplicity, confidence, and self-expression. Our goal was to craft a minimalist visual identity that feels modern, refined, and intentional.
Through a calm yet confident color palette, clean typography, and subtle design details, I developed a brand language that allows the product—and the person using it—to shine. This branding invites a sense of clarity and elegance into every touchpoint, from packaging to digital.
Strength looks good on you.
Packaging Concept & Application
For Fuerte, we created a series of minimalist packaging concepts that feel light, tactile, and elevated. The focus was on materiality, whitespace, and detail—allowing each product to feel like a calm moment of luxury in the everyday routine.
Typography takes center stage with subtle accents, creating a timeless look that communicates both quality and quiet confidence.
Visual Identity Guide
The Fuerte brand book is a thoughtful, minimal guide designed for clarity and consistency. Every element—from logo usage to spacing, color application, and typography—is laid out with precision and purpose.
It serves as a quiet but strong foundation for the brand's future—ensuring every application remains cohesive, elegant, and true to its essence.