Fine Fit
// E-commerce Design & Branding Book
Market: Global | Sports Fashion Apparel
Year: 2022
Role: Marketing Designer
Focus: UX/UI Design, Branding, Social Media
UX/UI Design
Crafting Intuitive & Impactful User Experiences
For this project, I focused on creating a user-centered digital experience that blends clean aesthetics with functionality. From wireframes to high-fidelity prototypes, every design decision was made with the user journey in mind. I used UX research insights to build a streamlined, responsive interface that ensures accessibility, consistency, and a smooth flow across all devices. The final product delivers a visually appealing and intuitive experience that aligns with the brand's goals and enhances user engagement.
Key Skills: Wireframing, Prototyping, Responsive Design, UI Kits, UX Writing
Branding Design
Building a Visual Identity with Purpose
The branding process began with deep research into the target audience and market landscape. I developed a cohesive brand identity system that included a custom logo, color palette, typography, and visual assets. The result is a unique, memorable, and emotionally resonant brand that stands out and tells a clear story. Every element—from the logo to the packaging design—works together to reflect the brand’s values and vision.
Key Deliverables: Logo Design, Color System, Typography, Brand Guidelines, Packaging, Social Media Assets